Dynamic Pricing Strategy in a Dual-Channel Supply Chain Considering Service Value
نویسندگان
چکیده
منابع مشابه
Considering Pricing Problem in a Dynamic and Integrated Design of Sustainable Closed-loop Supply Chain Network
Flexible and dynamic supply chain network design problem has been studied by many researchers during past years. Since integration of short-term and long-term decisions in strategic planning leads to more reliable plans, in this paper a multi-objective model for a sustainable closed-loop supply chain network design problem is proposed. The planning horizon of this model contains multiple strate...
متن کاملDual-Channel Supply Chain Coordination Strategy with Dynamic Cooperative Advertising
With the rapid development of electronic commerce, many manufacturers choose to establish dualchannel supply chains. To promote sales, the manufacturer in a dual-channel supply chain usually invests in national advertising and provides support to the retailer who promotes the goodwill through local advertisement. In our research, we use a Stackelberg differential game theoretic model to show th...
متن کاملImpacts of government interventions on pricing policies of the dual-channel supply chain by considering retailer services
In this study, the implications of the government’s tariffs on optimal pricing decisions in a dual-channel SC with one manufacturer and one retailer by taking into account the retailer services are examined. First, the best response strategies of retailer and manufacturer have obtained following the government’s tariffs by using a Stackelberg game model. Then, the government problem has modeled...
متن کاملGame-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decent...
متن کاملEqual Pricing Strategies in a Dual Channel Supply Chain
In this article, equal pricing strategies are studied in a dual channel supply chain where a manufacturer sells to a retailer as well as to consumers through a direct channel according to the assumption that the manufacturer commits setting the same retail price as the traditional channel to reduce the channel’s conflict. The authors first analyze the effect of different pricing strategies on t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Modeling and Simulation
سال: 2017
ISSN: 2324-8696,2324-870X
DOI: 10.12677/mos.2017.62014